Líneas del Sur
DURATION
4 WEEKS
Book Membership
CLIENT
SELF
ROLE
FOUNDER
SKILLS
QUALITATIVE RESEARCH & UX STRATEGY
DESIGN AND TESTING
TEAM AND CULTURE BUIDLING
Challenge: Addressing the scarcity of Latin American literature, particularly from independent publishers, within the US.
Solution: Facilitate access to contemporary authors from diverse countries and cultures through a subscription-based platform.
statement
It’s hard to find Latin American literature in the US, especially from independent publishers.
We want to provide people access to contemporary authors from a variety of countries and cultures through a subscription service.
Personas
research
Information gathered from 100 people surveyed
Want to read more Latin American literature
Want to read more independent literature
Have a hard time finding books in Spanish
Buy books during their travels to spanish speaking countries
We built our personas based on two target audiences. With the research and information collected, we conducted a survey to understand the needs and behaviors of the potential users.
ideate
We believe that our book subscription service will provide people access to different cultures and voices from Latin America. Through stories, readers will connect with different countries and discover contemporary landscapes and cultures. Líneas del Sur is more than a book subscription service, but also a community and a book club where readers are able to exchange comments, quotes and ideas about the books - in person and online.
We will know this to be true when people start subscribing and engaging in the website through the online features we propose along with the books.
prototype
• Book subscription
• Interviews with the author
• Book clubs by location
• Online book clubs
•Cultural references from the city where the author is from
• Specific dictionary per book explaining difficult or local words
• Comment section
• Quote section
• Add art/ extra features to the subscription box
